Tenders Are Invited For Advertising And Marketing Services-Supervision And Advice For Search Machine Optimization (Seo) With Ai Expertise

Advertising And Marketing Services-Supervision And Advice For Search Machine Optimization (Seo) With Ai Expertise. The Contractor Takes Over The Continuous Seo Support Of The Following, Nationwide Aok-Online Portals, Which Are Also Referred To Below As Portals Or Specialist Portals:-Insured Portal (Aok.De/Pk/): Target Group: Current And Potential Aok-Insured-Aok Health Magazine (Aok.De/Pk/Magazin): Emotional Addressing With Health Content In Various Content Formats - Specialist Portal For Employers (Aok.De/Fk/): Information Offer For Social Security And Company Health Promotion - Specialist Portal For Service Providers (Aok.De/Gp/): Target Group: Contractual Partner In The Healthcare System - Career Portal (Aok.De/Ag): Representation Of The Aok As An Employer With Job Offers And Employer Branding - Press- And Information Portal (Aok.De/Pp) For Specialist Journalists, Political Decision-Makers And Media Representatives, In Addition To Regular Seo Support, The Contractor Provides Advisory Services For Special Formats And Temporal Limited Online Projects. These Consulting Services Are Occasionally And Include: - Strategic Seo Support For Further Development Projects Of The Aok.De - Seo Optimization Of Target Group -Specific Aok Services Such As Navigators Or Online Coaches - Advice On Content And Technical Regionalization, Especially In The Regional Rubia Of The Health Magazine, As Well As Regional Landing Pages - Exam And Implementation Of Seo Requirements As Part Of The Regionalization Of Nationwide Content For Seo-Relevant Questions About Newly Designed Programs, Tools Or Experimental Formats