The Intent Of This Rfp Is To Identify One Or More Proponent(S) With Whom Atb May Enterinto Negotiations Regarding An Agreement For A Partner With An Agency Of Record (Aor)Or Agencies Of Record That Will Manage Our Media Buying And Strategy To Drive Overallbusiness Growth.The Evolving Media Landscape Has Created Unprecedented Challenges: Increasinglycomplex Customer Journeys, Channel Proliferation, And Fragmented Operationallandscapes That Are Difficult To Navigate Effectively. The Proliferation Of Artificialintelligence (Ai) Technologies Has Made Agility, Brand Safety, And Cutting Through Cluttermore Critical Than Ever. These Conditions Necessitate Operational Excellence Andfuture-Thinking Media Expertise.To Adapt, We Are Considering A Multi-Agency Model That Integrates Highly Specializedmedia Partner(S) To Enhance Our Paid Media Efforts. This Approach Would Leverageniche Audience And Channel Expertise, Emerging Trends, And Innovative Strategies Whilemaintaining Cohesive, Collaborative Frameworks.This Rfp Is Open To Agencies With Various Operational Structures - Whether Full-Service Orspecialized In Certain Channels, Industry Or Audience, Local Or National, Large Or Small.We Particularly Welcome Proposals From Agencies Specializing In Financial Services Dueto Their Understanding Of Industry Nuances And Regulatory Requirements.
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