The Main Goal Of The Digital Campaign Is To Generate As Many Quality Possible Transitions (Unique Clicks) To The Psk (Landing Page) Website, Containing Information About The Program, Its Ideas, News And Redirect To Cultural Programs Of Cities Participating In Psk Activities. The Effectiveness Of The Campaign Will Be Assessed On The Basis Of Data From Google Analytics And Basic Media Indicators (Cpc, Ctr, Coverage), Made Available By The Contractor.
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