Tenders are invited for National Video Production Company to Produce Awareness-Raising Video on Cooperatives in the Kingdom of Saudi Arabia. Closing Date: 25 Sep 2025 Type: Consultancy Background The Saudi Arabian economy has been mainly based on extractives industries (crude oil and gas) since oil was discovered in the country. Data from the third quarter of 2021 estimated that crude petroleum and natural gas activities represented 26.6 per cent of the GDP, followed by Government services at 17.4 per cent and wholesale and retail trade, restaurants, and hotels at 9.3 per cent. In recent years, the country has been moving toward a more sustainable and diversified economy, in line with the national priorities articulated in its Vision 2030. The diversification strategy seeks to transition the country from an oil-based to a knowledge-based economy by promoting innovation and research and development and encouraging high value-added sectors. Cooperative development has been identified as a strategic entry point for the country, as the Saudi Vision of 2030 calls for reduced unemployment rates among Saudis by creating productive employment opportunities including for women, ensuring food security and rural development, and reducing inequalities to empower marginalized groups. As of 2023, a total of 410 cooperatives were operating in the Kingdom, predominantly multi-purpose in nature. There was substantial growth between 2019 and 2023 in emerging sectors including: housing (80 per cent); professional services (53 per cent); services (103 per cent); healthcare (46 per cent); and tourism (60 per cent). To further support such growth, KSAs Ministry of Human Resources and Social Development (MHRSD) has undertaken recent efforts to formulate a National Cooperative Strategy and amend the cooperative law. The ILO is contributing to these initiatives in line with ILOs Promotion of Cooperatives Recommendation, 2002 (No. 193) and other relevant frameworks including the ILO Decent Work Agenda, and the UN International Year of Cooperatives 2025. It is supporting the implementation of a cooperative support programme with MHRSD. The programme is designed to achieve five main outcomes: Reviewing policy and legal frameworks: by analysing the National Cooperative Strategy and the Executive Regulation of the Amended Cooperative Law in line with international labour standards, the national context, and international good practices. Enhancing institutional support by strengthening the role and capacity of Cooperative Societies Council, the APEX organization for cooperatives, which aims to support cooperatives in the country through fostering a collaborative work culture, building human, financial and technical capacities, and establishing strong partnerships. Building technical capacities of MHRSD, primary and secondary cooperatives and education institutions on cooperative development and management. Training efforts under this outcome aim to institutionalise learning among cooperative service providers and educational institutions, complemented by study tours to create partnerships with other countries and benefit from good practices. Advancing statistical data by producing a report on the state of national statistics concerning cooperatives in the country and developing a roadmap in close collaboration with the General Authority for Statistics (GASTAT) towards improving them in line with the ILO Guidelines concerning Statistics on Cooperatives. Promoting co-operators and raising awareness about innovative cooperative experiences from around the world through virtual study tours, webinars, and videos. 2. Objectives of the assignment With the support of the MHRSD, and through subcontracting a production firm, the ILO will produce a short awareness-raising video on cooperatives in KSA, with the aim to promote the National Cooperative Strategy, inform the public of the legislative framework and raise awareness on the role of the Cooperative Societies Council and its services. The video developed in Arabic, with English subtitles, would provide insights on the role of the cooperative sector and its governance structure in the Kingdom. The objective of the assignment is to produce two high-quality video products: A 35 minute main awareness-raising video in Arabic with English subtitles. A <1-minute teaser version for social media platforms. These videos aim to: Raise awareness about the cooperative model, principles and values Showcase Saudi cooperatives contributions to socio-economic development and KSAs Vision 2030. Promote the roles of MHRSD and CSC in policy-making, legal reform, and institutional support for the cooperative sector. Highlight real cooperative stories from different regions and sectors (agriculture, services, care, handicrafts) across the Kingdom. Support broader outreach efforts to engage youth, women, and the general public. Primary audiences for these videos include the general public in Saudi Arabiaparticularly youth and women, as one of key drivers for the future of the cooperative sectoras well as existing and aspiring cooperative members and entrepreneurs interested in inclusive and sustainable business models. Secondary audiences include policy-makers and government officials (notably within MHRSD and related ministries), employers and workers organisations, development partners and international organizations, educational and training institutions, and media outlets and influencers who can further amplify cooperative success stories and promote understanding of the sectors potential. 3. Main Tasks The selected national video production company will be responsible for the following tasks: Develop a script and storyboard in consultation with ILO, MHRSD, and submit it for validation. Conduct interviews with ILO officials, cooperative members, MHRSD and CSC staff, and other relevant stakeholders. Conduct on-site filming, and take photographs of relevant sites, stakeholders, and cooperatives across key sectors. Carry out full editing and post-production, including Arabic voiceover or narration, English subtitles, music, and branding in line with ILO and MHRSD guidelines. Deliver a final 35 minutes version for general use Deliver a shorter teaser version (<1 minute) for social media. Submit unedited/raw footage for future documentation and archival purposes. Please note that all raw and final video materials will remain the property of the ILO and MHRSD. Tender Link : https://reliefweb.int/job/4174936/national-video-production-company-produce-awareness-raising-video-cooperatives-kingdom-saudi-arabia
