Database Services-Framework Agreement Databased Fundraising For The Drk Mailing Program. The Drk Has Many Years Of Experience In Dialogue Marketing. In The Present Tender, Postal Donor Letters (= Print Mailing) Are Basically Assumed. There Is A Print Mailing Program That Communicates In Two Thematic Basic Rails-For Domestic Work And The Drk Abroad. In Print Mailings For Domestic Work, Various Projects From The Drk Structure Are Presented. The Projects Presented Are Thematically Related To Help For Children, Older, Sick Or Disadvantaged People. In Print Mailings For Abroad, Current Projects In The Global Work Of The Drk Are Presented. The Focus Here Is On The Global Immediate And Emergency Aid Activities As Well As Long-Term Measures To Strengthen Sister Companies And The Resistance Of The People Hit The Most By Crises. The Focus Of The Mailing Activities Is On The Donation, New -Donation Acquisition And Distribution Work. The Drk General Secretariat Uses Its Own House List/Donor Database And Third -Party Addresses. The Suitable Target Group Is Selected According To Scoring Models And Hard Selections.
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