Tenders Are Invited For Digital Experience And Analytics Platform

Tenders are invited for Digital Experience and Analytics Platform FUNCTIONAL AREA DESCRIPTION Data Collection & Storage Ability to capture and collect detailed user metadata from various sources and channels (device type, OS version, location, Interactions events.). Ability to support batch load of data with high throughput capabilities Ability to handle event deduplication automatically. Ability to acquire and track new and returning users data. Ability to define data retention period. Ability to support streaming data ingestion (low-latency event tracking). Event Tracking Ability to track individual user interactions/events accurately. Ability to track user actions in real-time. Ability to reliably track user sessions and calculate duration precisely. Ability to handle offline events and synchronize upon reconnection. Ability to track uninstall/install app events or app lifecycle events. Ability to define tracking methods e.g. server side, client side.(Vendor to list the tracking methods supported) Ability to customize event parameters with flexibility. Ability to define custom events and properties with versioning and without full redeployment. User Segmentation & Cohort Analysis Ability to segment users based on demographic attributes (age, gender, location)(Vendor to list the segmentation criteria supported) Ability to segment users based on behavioral data (usage frequency, engagement). Ability to dynamically update user segments in real-time. Ability to perform detailed cohort analysis by installation date or user actions. Ability to segment users based on user lifecycle stage (new, engaged, churned). Funnels & Conversion Analysis Ability to easily define and configure custom funnel steps. Ability to visualize conversion funnel clearly and intuitively. Ability to measure conversion at each funnel step precisely. Ability to analyze funnel abandonment and pinpoint exact drop-off points. Ability to export detailed funnel reports (PDF, CSV, Excel). Reporting & Dashboards Ability to build customized dashboards easily (drag-and-drop). Ability to provide interactive visualizations (charts, graphs). Ability to export dashboards/reports in multiple formats (CSV, PDF, Excel). Ability to schedule and automate periodic report distribution. Ability to set automated alerts based on predefined metrics or anomalies. Ability to integrate with KCB reporting and data warehouse tools/infrastructure running on a relational database. Ability to perform deeper predictive behaviour analysis and preferences. 16 FUNCTIONAL AREA DESCRIPTION Ability to collaborate and share insights within the platform Experimentation & A/B Testing Ability to set up controlled A/B experiments quickly and easily. Ability to allocate users dynamically to test variants (random, segmented). Ability to clearly visualize experiment results and statistical significance. Ability to provide insights or recommendations based on experiment outcomes. Ability to easily roll out winning variants to all users seamlessly. Performance Ability to handle significant event volume without noticeable lag or downtime. Ability to quickly query large data sets with fast loading reports. Ability to maintain stable uptime (99.9%+) during high traffic. Ability to manage historical data efficiently (long-term storage, archiving). Integration & Compatibility Ability to integrate seamlessly with Android & iOS native apps and web applications Ability to integrate with cross-platform frameworks.Vendor to list frameworks supported Ability to easily integrate via SDK or API with minimal code changes. Vendor to list the integration Ability to ingest or export data through standard APIs or data integration frameworks Support native intergration/connectors for CRM, Mobile apps, popular datawarehouses and marketing/analytics tools Security & Data Compliance Ability to comply with major privacy standards (GDPR, CCPA). Ability to perform regular security audits and vulnerability assessments. Ability to allow easy user data deletion, user consent management and anonymization. Ability to detect and monitor data breaks, e.g., empty values. Ability to define clear naming conventions. Support for data residency for specific regions/jurisdictions Tender Link : https://ke.kcbgroup.com/about-us/suppliers

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Global Tender Document	Tender Notice