Tenders Are Invited For General Management Consultancy Services- Framework Agreement On The Support Of The Energy And Climate Protection-Le Of The State Of North Rhine-Westphalia In The Area Of Mobility In 2026- 2028

General Management Consultancy Services- Framework Agreement On The Support Of The Energy And Climate Protection-Le Of The State Of North Rhine-Westphalia In The Area Of Mobility In 2026- 2028. The Tasks And Services Are Described Below To Support The Ags Goals (See Section Ii.2 Of The Lb) In The Area Of Battery -Electric Mobility For Cars And Light Commercial Vehicles If The Ag Commissioned Such Services And Tasks Or Parts Of Them As Part Of A Single Call. The Following Tasks Can Be The Subject Of Individual Calls: 1. Activation Of The Target Groups Of The Ag Would Like To Advance The Spread Of Battery Electric Mobility In Road-Bound Passenger And Freight Traffic. For This Purpose, The Target Groups Mentioned Under Section Ii. 2 Of The Lb On The Topics Of Drive, Vehicle Procurement And Charging Infrastructure Should Address. This Is Done By: - Subject -Related Information - Networking Of The Market Players: Possible Content Of Associated Individual Orders Are: - Conception, Organization, Implementation And Written Documentation Of Half -Day Information Events, Each With Up To 300 Participants. - Development And Keeping Lectures And Active Participation In Events Of The Ag And Other Organizers To Make The Advantages Of Alternative Drives, Funding Opportunities And Relevant Projects Known. - Observation Of New And Changed Business Models As Well As Support For The Development Of Improved Business Models Through Networking And Targeted Matching Of Market Players. 2. Communication, Public Relations And Image Campaigns For An Accelerated Surge Of E-Mobility In North Rhine-Westphalia Is A Target Group-Friendly, Realistic Communication With Simple And Understandable Messages. Contemporary Communication Must Also Be Based On Todays Media Usage Habits. Possible Content Of Associated Individual Orders Are: - Conception And Planning Of Communication And Public Relations Under The Umbrella Brand Of Electromobility Nrw On The Subject Areas Specified By The Ag. - Conception And Implementation Of Educational And Image Campaigns. -Creation Of Corporate Design-Compliant And Target Group-Friendly Brochures, Guidelines And Other Information Materials, Especially For Online Publication. -Editorial And Graphic Prescription Of Social Media Channels. For Use On The Internet And Social Media, This Should Create Professional Short Videos. The An Is To Flank Its Own Posts With Advertising Measures And Subject The Social Media Activities Of A Success Control. - Care And Maintenance Of The Homepage Www.Elektromobilitaet.Nrw. The Services To Be Provided Are: O Content Update O Technical Maintenance O Security Management O User Support O Reporting: Monthly Reporting On Measures Carried Out, Changes And The General Performance Of The Homepage. O Support For Search Engine Optimization (Seo) And The Integration Of Social Media Channels. The Established Graphic Requirements Must Be Used Further Or Continued As Required

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