Expression of Interest for Communication Assistant Water Services Institutional Support Ii

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42410069
FIPAG WASIS II CON 52 21
International Association Development IDA
Expression of Interest for Communication Assistant Water Services Institutional Support Ii
ICB
Eastern Africa
African Union
09-08-2021

Work Detail

Communication Assistant Water Services Institutional Support IiThe Services Include Support To Ministry Of Public Works And Housing And Water Resource And Institutions Involved In Qgd Support To Implement Activities Related To The Reforms Components To Develop An Effective Marketing And Communication Campaign For Successful Water And Sanitation Transformation Towards The Required Services Efficiency The Main Responsibilities Include Develop A Comprehensive Communication Framework To Design And Deliver A Coherent Strategic And Differentiated Communications And Marketing Strategy Reaching Out To Targeted Audience Including Draft Of Communication Strategy Encouraging And Coalescing Key Institutions And Stakeholders To Work Towards A Shared Vision Of Promoting Sustainable Water And Sanitation Services Through Models Of Public Private Partnership To Deliver High Quality Tourism Services Collaborating With Team Staff And Local Partners To Create And Implement Marketing Campaigns For Target Destinations Both For The Local And International Audience Through Conferences Workshops Website Roadshows Documentary Etc Launch A Multi Pronged High Profile Image Building Campaign To Promote The Qgd Reforms Through Mainstream Digital And Social Media Achieving Consistency Recall And Reach Through Developing New Channels Of Engagement And Knowledge Sharing Creatively Engaging Users And Recipients In New And Innovative Ways Of Participating In Assets Management Through Payment Of Water And Sanitation Tariffs Develop A Water And Sanitation Footprint And Brand Equity Through A Behaviourally Informed Motivational Campaign To Address Perception Barriers Combined With A Consistently Aggressive And Informative On Ground Promotion At Various Touch Points Create An Effective International Campaign Engaging International Media Platforms For Creating A Positive Image For Water And Sanitation Through Marketing Tools Which May Include Roadshows Documentaries Tv Newspaper Campaigns Etc Liaise With The Media To Ensure Coverage And Exposure Any Other Task Assigned By The Minister

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