View Changes Updated 03 01 2021 An Amendment To Rfp Number Fda Sol 1234457 Evaluation Of The Center For Tobacco Products Public Education Campaigns Communication Programs And Channels Has Been Posted Please See The Attachments Sectionto View The Amendment To The Solicitation And Added Attachments J And K Please Note That The Fda Is Requiring Offerors Who Have Submitted Proposals To Resubmit Their Proposals Prior To The Closing Date Of This Solicitation Please Note This Is A Mandatory Requirement If You Wish To Be Considered Under This Solicitation Proposals Must Be Submitted By 12 00Pm Est On March 8Th 2021 In Order To Be Considered Updated 01 08 2021 Please See The Additional Revised Attachment Which Amends Attachment G Rfp Question Submittal Form Tobacco Smoking Remains The Leading Cause Of Preventable Death And Disease In The United States Killing More Than 480 000 Americans Each Year Additionally For Every Person Who Dies Because Of Smoking At Least 30 People Live With A Serious Smoking Related Illness The Food And Drug Administration s Fda Center For Tobacco Products Ctp Was Established By The 2009 Family Smoking Prevention And Tobacco Control Act Tobacco Control Act Tca And Tasked With Developing And Implementing Effective Regulatory Strategies For Reducing The Enormous Public Health Burden Of Tobacco Products Such Strategies Include Public Education Activities To Inform A Variety Of Audiences About Tobacco Products And Their Regulation Given That Nine Out Of Ten Adult People Who Smoke Started Smoking Before The Age Of 18 Public Education Activities Place A Special Emphasis On Preventing And Reducing Tobacco Use Among Young People In The United States Using The Best Available Science Ctp Is Executing A Comprehensive Mix Of Health Communication And Education Activities Designed To Discourage Tobacco Use Health Communication Activities Such As Public Education Campaigns Are Known To Shape Tobacco Related Knowledge Opinions Attitudes And Behaviors Among Individuals And Within Communities National Cancer Institute 2008 Ctp Seeks To Conduct Timely Evaluations Of Its Health Communication And Education Activities On Reducing Tobacco Related Death And Disease To Measure Its Impact And Effectiveness These Activities Will Include Pre Testing Of Evaluation Methodologies To Assess Effectiveness Of New Evaluation Approaches Process Evaluations To Assess Whether Activities Were Conducted As Planned And Outcome Evaluations To Assess How Well Program Activities Achieved The Intended Goals And Objectives Health Communication Outcome Evaluation Measures Will Include Gauging Target Audience Exposure To Awareness Of And Receptivity To Messages In Relation To Resultant Changes In Tobacco Related Knowledge Attitudes Beliefs And Behaviors Evaluation Of Ctp s Education Activities Particularly Campaigns Is Complicated By The Multiple Factors That Influence Tobacco Initiation Use And Cessation Behaviors These Include But Are Not Limited To Tobacco Policies Regulatory Enforcement Other Tobacco Prevention Education Programs Community Tobacco Prevention Efforts Media Exposure And Socioeconomic And Demographic Factors Ctp Evaluation Activities Are Further Complicated By The Evolving Tobacco Product Landscape And The Emergence Of New Products Has Implications For Campaign Message Strategies And Target Audience Also Measuring Exposure To Specific Campaigns Is Increasingly Complicated Particularly Given The Increased Reliance On Digital Media For Reaching Campaign Target Audiences Self Reported Exposure To Media Can Be Unreliable And Simultaneous Exposure To Other Media Messages Including Both Tobacco Industry Messages And Other Tobacco Prevention Messaging Is Unavoidable Ctp Therefore Requires Rigorous Scientific Evaluations Of Its Tobacco Related Public Education Activities And
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