Tenders Are Invited For Digital Marketing Training And Content Development

Tenders Are Invited For Digital Marketing Training And Content Development Digital Marketing Training And Content DevelopmentUcas Incubator Tender DescriptionDescription Https Www Jobs Ps Cached Uploads Full 2021 01 05 876543265434 Png 1609829579 PngTor Digital Marketing Training And Content DevelopmentIntroduction Oxfam And Its Partners Are Implementing A Four Year Large Scale Agricultural Market Development Program In The West Bank And Gaza Funded By Sdc And Danida The Program Integrated Market Development Program Across The Occupied Palestinian Territory Seeks To Strengthen The Potential Of The Agricultural Sector To Provide Employment And Income Opportunities For Women And Men Small Scale Producers Ssps Its Overall Goal Is To Contribute To Resilient Sustainable And Equitable Agricultural Growth The Program Aims To Operate On Two Levels At The Sectoral Level To Facilitate Agricultural Market System Changes And Specific Value Chains Level The Initially Selected Value Chains Are High Value Vegetables Especially Baby Vegetables High Value Fruit Trees Including Date Palms And Dairy Cow Value Chains With Food Processing As A Cross Cutting Area Chain The Program Will Engage In Given Its High Growth Potential And Its Relevance To WomenS Economic Empowerment Ucas Technology Incubator Ucasti Is Implementing The Agripreneurs Component Within This Program Ucasti Within Its Responsibilities Is Entrusted To Support And Develop Start Ups And Social Entrepreneurs In Agriculture Sector Through Providing Business Support Package Including Financial And Technical Support To 28 Innovative Ideas In Agriculture Sector Covering Individual And Customized Needs Business Development Services Legal Consultation And Services Incubation And Knowledge Transfer On Technical And Managerial Levels Intervention Goal And Objectives Main Goal The Project Mainly Aims At Empowering Both Youth And Women Through Promoting Businesses In Agriculture Sector Objectives Raise Awareness Of The Importance Of Agricultural Sector In Alleviating Unemployment Rate Among Youth And Women Fostering Innovative Idea Generation Delivered By Youth And Women Provide Incubation Services For 31 Start Ups Ideas And Assist With The Transfer To The Local Market Improved Economic Conditions For More Than 75 Youth And Women And Their Families Scope Of Work Digital Marketing Training Program The Service Provider Is Expected To Submit A Detailed Training Agenda Including Training Materials To Boost The Agripreneurs Knowledge And Capacity To Have Deeper Understanding Of The Digital Marketing And To Be Able To Draft Their Own Digital Marketing Strategies In Addition To Raise Their Knowledge Of The Digital Multimedia Contents And Understand The Pros And Cons Of Each Content Type And What It Takes To Ensure The Content Quality To Secure Wider Reach And Engagement Over Social Media For Those Who Are Interested Kindly Download The Rfp Tor Tor Digital Marketing Training And Content DevelopmentIntroduction Oxfam And Its Partners Are Implementing A Four Year Large Scale Agricultural Market Development Program In The West Bank And Gaza Funded By Sdc And Danida The Program Integrated Market Development Program Across The Occupied Palestinian Territory Seeks To Strengthen The Potential Of The Agricultural Sector To Provide Employment And Income Opportunities For Women And Men Small Scale Producers Ssps Its Overall Goal Is To Contribute To Resilient Sustainable And Equitable Agricultural Growth The Program Aims To Operate On Two Levels At The Sectoral Level To Facilitate Agricultural Market System Changes And Specific Value Chains Level The Initially Selected Value Chains Are High Value Vegetables Especially Baby Vegetables High Value Fruit Trees Including Date Palms And Dairy Cow Value Chains With Food Processing As A Cross Cutting Area Chain The Program Will Engage In Given Its High Growth Potential And Its Relevance To WomenS Economic Empowerment Ucas Technology Incubator Ucasti Is Implementing The Agripreneurs Component Within This Program Ucasti Within Its Responsibilities Is Entrusted To Support And Develop Start Ups And Social Entrepreneurs In Agriculture Sector Through Providing Business Support Package Including Financial And Technical Support To 28 Innovative Ideas In Agriculture Sector Covering Individual And Customized Needs Business Development Services Legal Consultation And Services Incubation And Knowledge Transfer On Technical And Managerial Levels Intervention Goal And Objectives Main Goal The Project Mainly Aims At Empowering Both Youth And Women Through Promoting Businesses In Agriculture Sector Objectives Raise Awareness Of The Importance Of Agricultural Sector In Alleviating Unemployment Rate Among Youth And Women Fostering Innovative Idea Generation Delivered By Youth And Women Provide Incubation Services For 31 Start Ups Ideas And Assist With The Transfer To The Local Market Improved Economic Conditions For More Than 75 Youth And Women And Their Families Objective Of The Assignment Ucasti Is Planning To Build The Agripreneurs Capacity In Digital Marketing Knowledge And Skills Through A Designated Training Program The Group Of Consultants Or Company Is Expected To Provide A Detailed Training Program To Cover Several Aspects In Digital Marketing They Are Also Expected To Develop A Tailored Digital Marketing Strategy Per Each Startup Around 15 Startups Moreover The Selected Service Provider Will Be Responsible To Generate The Digital Multimedia Contents According To The Designed Strategies Scope Of Work Digital Marketing Training Program The Service Provider Is Expected To Submit A Detailed Training Agenda Including Training Materials To Boost The Agripreneurs Knowledge And Capacity To Have Deeper Understanding Of The Digital Marketing And To Be Able To Draft Their Own Digital Marketing Strategies In Addition To Raise Their Knowledge Of The Digital Multimedia Contents And Understand The Pros And Cons Of Each Content Type And What It Takes To Ensure The Content Quality To Secure Wider Reach And Engagement Over Social Media The Table Below Illustrates The Desired Key Learning Subjects And Outcomes Training SubjectDesired OutcomeSocial Media As A Tool For MarketingTrainees Are Expected To Increase Their Knowledge Of The Importance Of Several Social Media Channels For Marketing And Generate Revenues Also The Significance Of Social Media To Maintain The Business Brand And Recruit Customers It Is Also Important To Highlight The Development Of Social Media Networks And Provide Information In Simple Language About How Those Channels Work Algorithms And How They Are Targeting Users With Content Social Media Usage Behaviors And Preferences For People In The Gaza StripFor This Component Trainees Are Expected To Have A Solid Understanding About The Most Prominent Social Media Channels For Use In The Gaza Strip They Are Also Expected To Learn More About The Most Engaging Contents For The Average Social Media User Moreover They Will Receive Information About The Best Times And Days When Users Are Available The Most Who Are The Top Influencers That People Follow In Gaza And What Makes A Content Appealing For Gaza Users Considering The Gender And Age Perspectives Define The Digital Marketing Prospects To Grow The Business Revenues Trainees Will Be Able To Identify The Marketing Opportunities Over The Different Social Media Based On Their Target Groups Availability At The Various Platform They Will Learn The Best Ways And Tactics To Reach Out To The Potential Customers They Will Also Understand The Privileges Of Paid Media And Earned Media Via Influencers Or Media Coverage The Digital Content TypesTrainees Will Learn More About Several Digital Contents Types And Identify The Related Preferences And Appropriateness Per Different Social Media Platforms Trainees Will Earn About What Makes A Content Attractive And Engaging For The Audience And What Are The Roles Of Logical And Emotional Triggers That Are Embedded Within The Marketing Contents Targeting And Content SponsorshipFor This Component Trainees Will Learn About Targeting Potential Customers Through Social Media Content Sponsorship Modality At Both Primary Platforms For The Gaza Market Facebook And Instagram Trainees Will Boost Their Knowledge On How Those Platforms Offering The Targeted Groups And Sponsorship Mechanisms For Digital Contents And The Offered Actions And What They Are Mean What Are The Ppc Ppv Cpv Cpa Ppa On Google Adsense Facebook And Instagram Strategy And AnalyticsTrainees Will Be Trained On How To Build Their Own Digital Marketing Strategies What Are Those Elements To Consider When Crafting A Strategy That Are Best For Their Businesses How To Evaluate Their Digital Marketing Strategy Leveraging The Analytical Tools Available At Facebook Instagram And Youtube One To One Short Strategy Development And Following Up Service Provider Will Provide Coaching To Develop Every Entrepreneur Digital Media Strategy And Identify The Most Relevant Digital Content Also The Service Provider Will Provide Follow Up Support When The Agripreneurs Start Their Digital Marketing Campaign And Provide Them With Advices And Solutions For Potential Challenges Service Provider Is Expected To Submit A Detailed Proposal To Implement This Component Successfully Content Development Service Provider Is Expected To Provide Content Production Service Based On The Developed Digital Campaign Strategies For The Agripreneurs Businesses Service Provider Is Expected To Deliver Relevant Samples For Each Content And A Production Timeframe Needed Per Content Service Provider Will Present T

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