Support the Implementation of the Saint Lucia Bee City Cluster Development Plan by Creating a Strong and Consistent Brand for Bee City Honey that would Allow for Greater Access to International Specialty Honey Markets

Expression of Interest are invited for Support the Implementation of the Saint Lucia Bee City Cluster Development Plan by Creating a Strong and Consistent Brand for Bee City Honey that would Allow for Greater Access to International Specialty Honey Markets Operational Consulting Services Bank Executed Operation BEO Name Experiential Learning of Cluster Development Best Practices in Small and Vulnerable CountriesDescription Support the implementation of the Saint Lucia Bee City Cluster Development Plan by creating a strong and consistent brand for Bee City Honey that would allow for greater access to international specialty honey marketsDeadline 9 June 2020For further details go to http beo procurement iadb org homeand find Selection No RG T3519 P002Direct link http idbdocs iadb org wsdocs getdocument aspx docnum EZSHARE 92814314 7REQUEST FOR EXPRESSIONS OF INTERESTCONSULTING SERVICESSelection as assigned by e Tool RG T3519 P002Selection Method Simplified Competitive SelectionCountry RegionalSector Private Firms and SME DevelopmentFunding TC ATN CO 17772 RGProject RG T3519TC name Experiential Learning of Cluster Development Best Practices in Small and Vulnerable Countries Description of Services The main objective of this consultancy is to support the implementation of the Saint Lucia Bee City Cluster Development Plan by creating a strong and consistent brand for Bee City Honey that would allow for greater access to international specialty honey markets Link to TC document https www iadb org en project RG T3519The Inter American Development Bank IDB is executing the above mentioned operation For this operation the IDB intends to contract consulting services described in this Request for Expressions of Interest Expressions of interest must be delivered using the IDB Portal for Bank Executed Operations http beoprocurement iadb org home by June 09 2020 5 00 P M Washington D C Time The consulting services the Services include working in close collaboration with Export Saint Lucia and stakeholders in the honey sector over a 11 month period to conduct relevant market research and based on honey profiles provided identify target markets for Saint Lucia Bee City Honey The firm is then required to develop a brand and a marketing campaign for St Lucia Bee City Honey to be launched and executed within the timeframe of the consultancy The consulting firm will also provide technical assistance to the cluster members to develop market penetration plans that aid in their understanding of market access requirements and logistics for the identified target markets Eligible consulting firms will be selected in accordance with the procedures set out in the Inter American Development Bank Policy for the Selection and Contracting of Consulting firms for Bank executed Operational Work GN 2765 1 All eligible consulting firms as defined in the Policy may express an interest If the Consulting Firm is presented in a Consortium it will designate one of them as a representative and the latter will be responsible for the communications the registration in the portal and for submitting the corresponding documents The IDB now invites eligible consulting firms to indicate their interest in providing the services described below in the draft summary of the intended Terms of Reference for the assignment Interested consulting firms must provide information establishing that they are qualified to perform the Services brochures description of similar assignments experience in similar conditions availability of appropriate skills among staff etc Eligible consulting firms may associate in a form of a Joint Venture or a sub consultancy agreement to enhance their qualifications Such association or Joint Venture shall appoint one of the firms as the representative Interested eligible consulting firms may obtain further information during office hours 09 00 AM to 05 00PM Washington D C Time by sending an email to Geovana Acosta GEOVANAA iadb org and Lisa Drakes LISAD iadb org Inter American Development BankDivision Competitiveness Technology and InnovationAttn Ms Geovana Acosta Project Team LeaderE mail GEOVANAA iadb orgWeb site www iadb orgDraft Summary of Terms of Reference The full version of the TOR will be provided at the RFP stage BackgroundThe Cluster Development Plan CDP for the Bee City Cluster Project was completed over a three monthperiod in collaboration with Export Saint and local stakeholders The cluster involving five Saint Lucian basedorganizations was formed to enhance the competitiveness throughout the honey value chain Export Saint Lucia the lead organization within the cluster Ministry of Agriculture Mille Fleurs Honey Producers Co operative National Competitiveness Productivity Council Saint Lucia Coalition of ServicesThe main purpose of the CDP is to develop a competitive Saint Lucian honey product that is targeted to ahealth conscious niche market The plan therefore focuses on achieving the following objectives i Product Development will entail the creation of a profile for high quality Saint Lucian Honey that iscompetitive in a health conscious niche market ii Institutional strengthening and Capacity Building for cluster stakeholders in accordance withimplementation of best practices to achieve a competitive honey product iii Domestic and International Market Development to successfully penetrate the identified nicheexport market which would entail the development of a domestic and international marketing plangeared towards reaching the target customers ObjectivesThe main objective of this consultancy is to support the implementation of the CDP by creating a strong and consistent brand for Saint Lucia Bee City Honey that would allow for greater access to international speciality honey markets ActivitiesThe consulting firm should perform all the activities needed to achieve the objectives including but not restricted to Engage with cluster members and stakeholders to gain a comprehensive understanding of the CDP and the consultancy and then develop a detailed workplan describing activities to be completed timeline outputs people responsible etc Conduct market research including identification of export readiness of cluster players market access requirements and product specification Provide technical assistance to at least 25 honey producers for the preparation of market penetration plans for the identified target markets Prepare a comprehensive Marketing and Brand Development Plan including social media profiles Develop Saint Lucian honey brand Launch a 6 months campaign for the branded Saint Lucian honey Prepare three 3 bi monthly reports every two months on campaign activities and accomplishments

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