Expressions Of Interest For China Vanuatu Marketing Project Manager

Tender Detail

18832500
1261281
World Bank
Expressions Of Interest For China Vanuatu Marketing Project Manager
ICB
Melanesia
23-02-2019

Work Detail

Expressions Of Interest For China Vanuatu Marketing Project ManagerA Objectives Purpose Of Assignment Organization The International Finance Corporation Ifc The Private Sector Investment Arm Of The World Bank Group Pursues Its Mission Of Reducing Poverty And Improving Peoples Lives By Promoting Sustainable Private Sector Development Through Investment And Advisory Services Region Given The Importance Of Tourism To The Economies Of Many Pacific Islands Supporting The Pacific Islands To Leverage The Tourism Sector For Economic Growth Is A Top Priority For Ifc The Pacific Island Of Vanuatu Receives Approximately 95 000 Holiday Tourists Per Year In Comparison Fiji Received 500 000 Holiday Visitors In 2012 And Bali More Than 2 Million To Increase Tourists Many Pacific Islands Including Vanuatu Are Looking To Prioritize Visitors From Fast Growing Tourism Markets In Asia Including China According To Data From The World Bank If The South Pacific Islands Can Triple Their Current Asian Arrivals Their Tourism Sectors Would Grow By 20 Or More Than Total Growth Over The Past Five Years From All Markets Program Under Ifcs Pacific Tourism Ii Program Ifc Is Focused On Growing Long Haul High Value Arrivals Specifically From The Outbound Chinese Market To Vanuatu Ifc Has Partnered With The Vanuatu Tourism Office Vto To Deliver Marketing Activities For The Next Two And A Half Years To Increase The Awareness Of Vanuatu In China And Drive Sales To Grow Chinese Tourist Arrivals To Vanuatu The Marketing Activities Are Aimed At Increasing The Products Available On The Market And To The Travel Trade Raising Awareness Of The Products And Destination And Undertaking Campaigns To Drive Sales Via Trade Relationships And Directly To Consumers Via Chinese Digital Travel Platforms Objective Ifc Requires A Consultant To Manage The Delivery Of The Vanuatu China Marketing Project Initially Until June 30 2019 But With The Possibility Of Extension After This Date B Scope Of Work The Consultant Is Required To Manage The Marketing Firm Engaged To Deliver The Marketing Activities And Ensure Their Deliverables Are Met Prior To June 30Th 2019 In Addition The Consultant Is Responsible For Managing The Representation Company Engaged To Deliver A Campaign Prior To June 30Th 2019 The Consultant Will Also Be Responsible For Communicating And Liaising With The Emerging Markets Counterpart In The Vto To Ensure That The Project Milestones Are Communicated And Meet The Shared Objectives Of Ifc And Vto It May Be Necessary For Some Activities To Be Supported And Facilitated On The Ground In Vanuatu But This Will Be Determined By The Project Leader And The Consultant Will Otherwise Be Expected To Manage The Work Remotely

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