Ducketts Grove Interpretative Brief Carlow County Council Seeks To Upgrade The Visitor Experience At DuckettS Grove In Line With The Ireland Ancient EastS Brand Proposition Developed By F ilte Ireland This Project Includes The Planning Design Build And Installation Of 1 Storytelling Panels 2 Directional Signage 3 Audio Guides In Main Five Languages 4 A Three Four Minute Video Of The Site Written Tenders Are Invited From Competent Organisations Persons With Experience And Expertise In The Above Annual Visitor Numbers Are Currently Calculated To Be 62 500 On Site Footfall Counter And Are Expected To Reach 100 000 In Terms Of Visitor Management The Interpretative Project Once Completed Will Provide The Visitor With A Suggested Trail Around The Demesne Conveying Its Historical And Cultural Highlights Focusing On Key Locations Within The Site The Purpose Of The Interpretative Project Is To Connect All The Elements Of The Physical Site And Its Stories In Order To Communicate The Key Message That DuckettS Grove Is A Wonderful Visitor Attraction With A Unique Authentic Visitor Experience This Key Message Can Be Broken Down Into Three Secondary Topic Areas 1 Ruin The Architecture Of The Castle 2 Life In DuckettS Grove The Family And Their Servants And Labourers 3 The Gardens Past And Present Purpose And Design Features The Interpretative Project Should Appeal To The Key Market Segments Of The Culturally Curious And Great Escaper In Terms Of Overseas Markets And To The Key Domestic Market Segments As Identified In F ilte IrelandS Domestic Market Segmentation Toolkit Within The Culturally Curious Market Segment Consideration Should Be Given To The Requirements Of The Sensual Social And Intellectual Visitor Br
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