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Amul starts selling food items under Amul Green

Gujarat Cooperative Milk Marketing Federation Ltd

7193   Planning

Project Information

Organization Name
Gujarat Cooperative Milk Marketing Federation Ltd
Project Title
Amul starts selling food items under Amul Green
Project Detail
Dairy cooperative giant Gujarat Cooperative Milk Marketing Federation (GCMMF) has set up a retail outlet and restaurant over a 5,800 square feet area at Anand near Amul Dairy. Confirming the development, a first for the company, GCMMF managing director R S Sodhi said they had space available at the spot, and thought of experimenting with the set-up. “It is still a small format there. We would also be selling pulses, spices, grains, oil etc. under the Amul Green brand from that store. Sodhi added the restaurant (named Amul Foodland) is a quick service one and it would serve items like burgers and patties. While some see this as Amul’s tryst with modern retail, Sodhi clarified that as of now there were no plans of replicating the same in other regions. The area was previously rented to a restaurant. The retail outlet would sell around 6,500 items including food and other products. The cooperative is selling food items like oil, nuts, spices, grains and pulses under the Amul Green brand at the retail outlet. These are being procured in bulk by the cooperative and are packaged and sold under the Amul Green brand. The idea is to procure directly from farmers so that they get better prices for their produce. Amul officials said on an average a turnover of Rs 8 lakh per day was expected at the retail outlet and restaurant.
Project Status
Planning
Location
Multi Location
Project State
Multi State
Country
India
Sector
Hospitality

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